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USC Marshall Undergraduate Emphases

USC Marshall’s undergraduate business specializations provide unique value for students seeking to turn their ideas into outcomes in the rapidly evolving 21st-century global marketplace.

The Emphases, introduced in Fall of 2021, are optional specializations for undergraduates within the Business Administration (BUAD) degree program, complement the renowned joint, interdisciplinary programs and specialized degrees to elevate an approach that prepares students for the real world, right now.

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Business Administration Emphases

Business Analytics

Data-driven decision making

Business Administration with an emphasis in Business Analytics teaches students analytical and hands-on skills to aid data-driven decision making, execution, and evaluation.

This emphasis is STEM eligible.

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Business Communication

Communication skills to achieve professional goals

Business Administration with an emphasis in Communication provides students with the skills deemed most desirable by employers across all industries and fields to drive individual success as an employee, colleague, and workplace leader.

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Entrepreneurship and Innovation

Skills to adapt and solve in a dynamic world

Business Administration with an emphasis in Entrepreneurship and Innovation provides students the skills, tools, and mindset to create new products, new services, new ventures, and new worlds as they meet the needs of customers and help solve the thorny problems we face as an economy and a society.

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Develop skills for financial analysis, decision making, and value creation

Business Administration with an emphasis in Finance provides specialized skill sets for students wishing to work in the finance industry, preparing them for complex tasks involving finance, economics, and advanced computer modeling.

This emphasis is STEM eligible.

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International Relations

Engaging a world of opportunities

The Business Administration and International Relations program delivers business acumen with the perspective of diplomatic engagement.

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Leadership and Innovation

Leadership and innovation for competitive advantage   

Business Administration with an emphasis in Leadership and Innovation teaches students to lead and innovate, identify and solve critical problems, and build a sustainable competitive advantage.

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Effective marketing for organizations of the future

Business Administration with an emphasis in Marketing provides students with creative and analytical skills for effective marketing strategy, execution, and evaluation across industries.

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Real Estate Finance

Dynamic growth in an ever-changing market

The Bachelor of Science in Business Administration Real Estate Finance Program provides specialized skill sets for students wishing to work in real estate finance and development, preparing them for the specific complexities of real estate finance, economics, and state-of-the-art computer modeling.

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Risk Management

Managing risk to maximize opportunity

Business Administration with an emphasis in Risk Management enables students to manage the risks of an increasingly complex and interconnected business environment.

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Additional Degrees


Innovation in accounting education and critical research

The USC Leventhal School of Accounting provides students with the skills they need to become not only qualified accountants, but also well-rounded professionals.

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Computer Science and Business Administration

The cutting edge of opportunity

Offered in conjunction with the USC Viterbi School of Engineering, the Computer Science and Business Administration program qualifies students to enter the highly competitive world of advanced computing in support of business growth, a cornerstone of tomorrow’s economy.

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World Bachelors In Business

Business perspectives from three world-class universities

The only undergraduate program of its kind, the USC Marshall World Bachelor in Business connects leading-edge teaching methods with cultural immersion and real-world experiences in Los Angeles, Hong Kong, and Milan.

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Joint Degrees

Cinematic Arts

Real-world skills for creative leaders

The John H. Mitchell Business of Cinematic Arts Program (BCA) is a 4-year joint degree conferred by USC's School of Cinematic Arts and the Marshall School of Business. This degree equips students to apply their skills to both business and entertainment professions and prepares them to become leaders in the entertainment industry.

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