A Personalized and Global-Focused Curriculum
One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests.
Further, our curriculum includes projects and assignments that enhance the learning experience by providing students with real-world project experiences. Our case studies are global in nature and cover a wide range of industries so as to introduce students to various international markets and prepare them for various industries. Group projects and paired assignments provide students with an opportunity to learn from other classmates while individual assignments help them work independently to perform an in-depth analysis of real world business scenarios that test and enhance critical thinking skills. Watch the video to learn more about our program’s curriculum.
Complete 30 Credit Units to Graduate
The Master of Science in Marketing Program requires 30 units. A cumulative GPA of at least 3.0 must be earned for all units to be applied to the degree.
Specialize in Analytics (STEM) or Consumer Behavior
The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Please refer to the sample course plans below.
Sample Plan 1 – Analytics Track (Core courses are marked in bold.)
| Summer | Fall | Spring |
|---|---|---|
| GSBA 528 – Marketing Management |
MKT 512 – Consumer Insights and Analysis |
MKT 566 – Marketing Analytics |
| DSO 510 – Business Analytics | GSBA 545 - Data-Driven Decision Making* (1.5 Credits) | MKT 556 – Internet Marketing |
| MKT 530 – New Product Development |
MKT 526 - Advertising and Social Media Strategy |
MKT 560 – Marketing Strategy |
| GSBA 542 – Communication for Management (1.5 credits) | MKT 536 – Pricing Strategies | MKT 543 – Market Demand and Sales Forecasting |
Sample Plan 2 – Consumer Behavior Track (Core courses are marked in bold.)
| Summer | Fall | Spring |
|---|---|---|
| GSBA 528 – Marketing Management | MKT 526 – Advertising and Social Media Strategy | MKT 566 – Marketing Analytics |
| DSO 510 – Business Analytics | MKT 530 – New Product Development | MKT 556 – Internet Marketing |
| MKT 525 – Consumer Behavior |
MKT 533 – Branding Strategy (1.5 Credits) |
MKT 560 – Marketing Strategy |
| GSBA 542 – Communication for Management (1.5 credits) | MKT 586 – Fashion, Luxury and Lifestyle Marketing |
Working Professionals, Get your Degree in as Little as Two Years
The MS in Marketing Program can be completed part-time and finished in as little as two years. Please refer to the table below for a sample course plan for part-time students (core courses are marked in bold).
| Summer | Fall | Spring |
|---|---|---|
| Year 1 |
|
|
| GSBA 528 – Marketing Management |
MKT 512 – Consumer Insights and Analysis OR |
MKT 566 – Marketing Analytics |
| GSBA 542 – Communication for Management (1.5 credits) |
MKT 526 – Advertising and Social Media Strategy, Analytics |
MKT 533 - Branding Strategy |
| Year 2 | ||
| DSO 510 – Business Analytics | MKT 530 – New Product Development | MKT 556 - Internet Marketing |
| MKT 586 – Fashion, Luxury and Lifestyle Marketing | MKT 560 – Marketing Strategy |
Note that the program can only be taken part-time by domestic students. International students must complete the program full-time.