Yanhao "Max" Wei

Assistant Professor of Marketing
Room / Office

PhD, University of Pennsylvania; BS, Bocconi University

Max develops models to analyze market data. One of his research areas focuses on the network structures in markets, deriving insights from the connections between consumers (social networks) as well as products (e.g., product similarity, combinatorial creativity). The other area of his research is at marketing-finance intersection. He studies how consumers or investors make decisions in financial markets, such as mutual funds, cryptocurrency, crowdfunding, and credit scoring.

Max's research has been published in Management Science, Marketing Science, Review of Financial Studies, Economic Journal, and Quantitative Marketing & Econ. He teaches the undergraduate marketing core.
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Linli Xu, Yanhao "Max" Wei, Yi Zhu () "Customer Voice in Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints ,"  Management Science.
Zhenling Jiang, Yanhao "Max" Wei, Tat Chan, Naser Hamdi () "Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Change ,"  Marketing Science.
Nikhil Malik, Yanhao "Max" Wei, Gil Appel, Lan Luo () "Blockchain for Creative Industries: Current State and Research Opportunities ,"  International Journal of Research in Marketing.
Yanhao "Max" Wei, Zhenling Jiang () "Estimating Parameters of Structural Models Using Neural Networks ,".
Yanhao "Max" Wei, Wensi Zhang, Sha Yang, Xi Cheng () "Online Social Network with Communities: Evolvement of Within- and Cross-Community Ties ,".
Tianshu Sun, Yanhao "Max" Wei, Joseph Golden () "Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing ,"  Information Systems Research.
Yanhao "Max" Wei, Anthony Dukes () "Cryptocurrency Adoption and Speculative Price Bubbles ,"  Marketing Science  40, 241-260.
Yanhao "Max" Wei, Jihoon Hong, Gerard Tellis () "Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding? ,"  Journal of Marketing.
Yanhao "Max" Wei, Nikolai Roussanov, Hongxun Ruan () "Marketing Mutual Funds ,"  Review of Financial Studies  34.
Yanhao Wei () "The Similarity Network of Motion Pictures ,"  Management Science  35.
Yanhao "Max" Wei, Nikolai Roussanov, Hongxun Ruan () "Mutual fund flows and performance in (imperfectly) rational markets? ,".
Pinar Yildirim, Yanhao "Max" Wei, Christophe van den Bulte, Joy Lu () "Social Network Design for Inducing Effort ,"  Quantitative Marketing and Economics  18.
Yanhao Wei () "Airline Networks, Traffic Densities, and the Value of Links ,"  Quantitative Marketing and Economics  16.
Yanhao Wei, Joseph Harrington () "What Can the Duration of Discovered Cartels Tell Us About the Duration of All Cartels? ,"  Economic Journal  127.
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chris Dellarocas () "Credit Scoring with Social Network Data ,"  Marketing Science  35, 234 - 258.