Stephanie Tully

Assistant Professor of Marketing
Building
HOH
Room / Office
328

PhD, MS, New York University; BS, University of San Francisco

Stephanie Tully studies the impact of consumers’ resources of money and time. Her research tackles questions like, how does feeling financially constrained change the way consumers make choices, why are some sources of money treated differently than others, and how to encourage consumers to use their time or money to improve their lives. Stephanie’s research has been published in top academic journals including Proceedings of the National Academy of Sciences, Journal of Consumer Research, and Journal of Marketing Research. Stephanie is a MSI Young Scholar. Her research has won multiple awards and has been featured in popular press outlets such as Forbes and the Wall Street Journal.
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Stephanie Tully, Eesha Sharma () "Consumer Wealth ,"  Consumer Psychology Review.
Wendy De La Rosa, Stephanie Tully () "The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending ,"  Journal of Consumer Research  48, 991-1009.
Wendy De La Rosa, Eesha Sharma, Stephanie Tully, Eric Giannella, Gwen Rino () "Psychological ownership interventions increase interest in claiming government benefits ,"  Proceedings of the National Academy of Science  118.
Eesha Sharma, Stephanie Tully, Cynthia Cryder () "Psychological Ownership of (Borrowed) Money ,"  Journal of Marketing Research  58, 497-514.
Stephanie Tully, Tom Meyvis () "Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events ,"  Journal of Personality and Social Psychology  113, 878-891.
Stephanie Tully, Tom Meyvis () "Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences ,"  Journal of Experimental Psychology: General  145, 630-642.
Stephanie Tully, Hal Hershfield, Tom Meyvis () "Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods Over Experiences ,"  Journal of Consumer Research  42, 59-73.
Stephanie Tully, Russell Winer () "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis ,"  Journal of Retailing  90, 255-274.