Nathanael Fast

Jorge Paulo and Susanna Lemann Chair in Entrepreneurship and Associate Professor of Management and Organization; Director of the Neely Center for Ethical Leadership and Decision Making; Co-Director of the Psychology of Technology Institute
Building
HOH
Room / Office
404

Ph.D., Stanford University

Nathanael Fast studies the psychological underpinnings of power, leadership, and technology adoption. His research examines how power and status hierarchies shape decision making, how people’s identities shape their professional networks, and how AI is shaping the future. Fast is Director of the Neely Center for Ethical Leadership and Decision Making and Co-Director of the Psychology of Technology Institute. He received his PhD in Organizational Behavior from Stanford University and has been recognized for both teaching and research, including USC’s Golden Apple Teaching Award, the Dean’s Award for Excellence in Research, and Poets & Quants "best 40 B-school profs under the age of 40.”
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Benedict Dellaert, Suzanne Shu, Theo Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael Fast, Gerald Haubl, Heid Johnson, Uma Karmarkar, Harmen Oppewal, Bernd Schmitt, Juliana Schroeder, Stephen Spiller, Mary Steffel () "Consumer decisions with artificially intelligent voice assistants ,"  Marketing Letteres.
Nathanael Fast, Serena Chen () "When the Boss Feels Inadequate: Power, Incompetence, and Aggression ,"  Psychological Science  20, 1406-1413.