Linda Hagen

Assistant Professor of Marketing
Room / Office

PhD, University of Michigan-Ann Arbor; MS, Phillips University

Professor Hagen conducts research on consumer behavior. Within this domain she is particularly interested in how consumers use various strategies to to feel better about themselves and their consumption decisions. She teaches undergraduate consumer behavior courses at the Marshall School of Business.
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Linda Hagen () "Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness ,"  Journal of Marketing  85, 129-145.
Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James Wright, Ying Zhu () "How Can Machine Learning Aid Behavioral Marketing Research? ,"  Marketing Letters, 361–370.
Linda Hagen, Aradhna Krishna, Brent McFerran () "Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect ,"  Journal of the Association for Consumer Research  4, 136-46.
Aradhna Krishna, Linda Hagen () "Out of Proportion? The Effect of Leftovers on Eating-Related Affect and Behavior ,"  Journal of Experimental Social Psychology  81, 15-26.
Linda Hagen, Aradhna Krishna, Brent McFerran () "Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating ,"  Journal of Marketing Research  54, 589-604.
Ed O'Brien, Linda Hagen () "The Thrill of (Absolute) Victory: Success Among Many Enhances Emotional Payoffs ,"  Emotion  13, 366-74.
Ed O'Brien, Sara Konrath, Daniel Grühn, Linda Hagen () "Empathic Concern and Perspective Taking: Linear and Quadratic Effects of Age Across the Adult Lifespan ,"  Journal of Gerontology: Psychological Sciences  68, 168-175.