Laurence Vincent

Associate Professor of the Practice of Marketing
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USC BA ’91 in Theatre, USC Marshall MBA ‘98

Laurence Vincent is an award-winning author, researcher, and marketing leader. He has developed strategies for some of the world's most beloved brands, including Disney, Mattel, Mastercard, the NFL, Nikon, and Sony Playstation. He specializes in brand strategy, new product development, marketing innovation, consumer research, and marketing for media, entertainment, and technology. Professor Vincent received a Golden Apple Teaching award in 2021.

For more than a decade, he was Chief Branding Officer at UTA, where he founded the agency's award-winning Brand Studio. He is the author of Legendary Brands (2002) and Brand Real (2012), and also produces The Findings Report blog and podcast.
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