Lars Perner

Assistant Professor of Clinical Marketing
Room / Office

PhD, University of Southern California; MBA, BA, California Polytechnic State University

Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
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Lars Perner () "Scholars With Autism Achieving Dreams ,"  Auricle Books,
Lars Perner () "The Eccentric Absentminded Professor ,"  Scholars With Autism Achieving Dreams  Auricle Books, 7, 139-158.
Lars Perner () "Applying to College: Finding the Right Fit ,"  Autism-Asperger's Digest.
Lars Perner () "Autism Subtypes: A Key to Understanding a Perplexing Spectrum ,"  Autism Sectrum Quarterly  15, 8-11.
Michael Kamins, Frank Alpert, Lars Perner () "How Do Consumers Know Which Brand Is The Market Leader or Market Pioneer? Consumers' Inferential Processes, Confidence and Accuracy ,"  Journal of Marketing Management  23, 590-611.
Michael Kamins, Frank Alpert, Lars Perner () "How do Consumers Know Which Brand is the Market Leader? Consumers' Inferential Processes, Confidence, and Accuracy ,"  Journal of Marketing Management  Forthcoming.
David Ackerman, Lars Perner () "Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices ,"  Advances in Consumer Research  XXXI, 596-592.
Lars Perner () "Marketing a Person on the Autistic Spectrum: Some Business School Lessons ,"  Soaring to New Heights: Proceedings of the Meeting of the Autism Society of America, Seattle, 246-453.
Lars Perner () "Preparing to Be Nerdy Where Nerdy Can Be Cool: College Planning for the Student with High Functioning Autism ,"  Proceedings, Autism Society of America meeting, Indianapolis, IN.
Frank Alpert, Michael Kamins, Lars Perner () "Consumers' Perception and Misperception of Market Leadership and Market Pioneership ,"  Journal of Marketing Management  19, 807-835.
David Ackerman, Barbara Gross, Lars Perner () "Instructor, Student, and Employer Perceptions on Preparing Students for Changing Business landscapes ,"  Journal of Marketing Education  25, 46-57.
Lars Perner, David Ackerman, Barbara Gross () "Hey, We Missed the Exit: Teaching Marketing Students To Navigate in a Changing Business Landscape ,"  Western Marketing Educators' Conference Waikoloa, Hawaii.
David Ackerman, Barbara Gross, Lars Perner () "Preparing for the Future: Shifting Students' Focus From What Has Been Done to What Can Be Done ,"  Western Marketing Educators' Conference, Lake Tahoe, NV.
Lars Perner () "Asking About Prices: A New Approach to Understanding Price Stickiness ,"  Journal of Consumer Affairs  32, 424-426.
Michael Kamins, Valerie Folkes, Lars Perner () "Consumer Response to Rumor: Good News, Bad News ,"  Journal of Consumer Psychology  6, 165-187.