Lan Luo

Associate Professor of Marketing
Room / Office

PhD, University of Maryland

Lan Luo’s primary research interests relate to applications of artificial intelligence in marketing. She publishes and serves on the editorial review board of premier marketing journals such as Journal of Marketing Research and Marketing Science, among others. Professor Luo is the recipient of several prestigious research awards, including the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the Paul E. Green Award finalist (twice). At USC Marshall, she has been granted the Dean’s Research Excellence Award and Golden Apple Award for her teaching excellence. Professor Luo also consulted for commercial litigation involving product defects and counterfeits.
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Nikhil Malik, Yanhao "Max" Wei, Gil Appel, Lan Luo () "Blockchain for Creative Industries: Current State and Research Opportunities ,"  International Journal of Research in Marketing.
Mengxia Zhang, Tianshu Sun, Lan Luo, Joseph Golden () "Consumer and AI Co-creation: When and Why can human Improve AI Creation ,".
Courtney Paulson, Lan Luo, Gareth James () "Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising ,"  Journal of Marketing Research  55, 489-506.
Lan Luo, Jiong Sun () "New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click ,"  Production and Operations Management  25, 2014-2034.
Dongling Huang, Lan Luo () ""Consumer Preference Elicitation of Complex Products using Fuzzy Support Vector Machine Active Learning" ,"  Marketing Science   35, 445-464.
Lan Luo, Brian Ratchford, Botao Yang () "'Why We Do What We Do: A Model of Activity Consumption' ,"  Journal of Marketing Research  50, 24-43.
Lan Luo () ""Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach" ,"  Journal of Marketing Research  48, 128-139.
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, C. Park () ""The Dilution and Enhancement of Celebrity Brands in Sequential Movie Releases" ,"  Journal of Marketing Research  47, 1114-1128.
Lan Luo, P.K. Kannan, Brian Ratchford () ""Incorporating Subjective Characteristics in Product Design and Evaluations" ,"  Journal of Marketing Research, (Donald R. Lehmann Award; Paul E. Green Award Finalist)  45, 182-194.
Lan Luo, P.K. Kannan, Brian Ratchford () ""New Product Development under Channel Acceptance" ,"  Marketing Science, (Lead Article), (John D.C. Little Award)  26, 149-163.
Babak Besharati, Lan Luo, Shapour Azarm, P.K. Kannan () ""Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach" ,"  ASME Journal of Mechanical Design  128, 884-892.
Lan Luo, P.K. Kannan, Babak Besharati, Shapour Azarm () ""Design of Robust New Products under Variability: Marketing Meets Design" ,"  Journal of Product Innovation Management  22, 177-192.