PhD, MA, The Ohio State University; BA, University of Iowa
Joe Priester is an expert in the field of Consumer Psychology in which he explores the psychological processes underlying consumer behavior. His research focuses on how evaluative judgments guide thoughts, feelings, and behavior. He has written and edited academic books, as well as having published chapters and papers. His research has appeared in Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, and Psychological Science. He is the co-editor of the ``Research Dialogue'' section of Journal of Consumer Psychology.
() "The Antecedents and Consequences of Consumer Involvement: Theory, Information Processing, Persuasion, and Behavior ,".
() "The Ubiquity of Disharmony Amongst Thoughts, Feelings, and Behaviors: Ambivalence, Mixed Emotions, and Beyond ,".
Joseph Priester, Fleming Fleming
() "When and Why Conflicting Thoughts and Feelings Disturb: The Associative and Dissociative Roles of Subjective and Objective Ambivalence ,"in prep for Journal of Personality and Social Psychology.
() "Attitudinal Ambivalence: The Causes, Processes Underlying, and Consequences of Simultaneously Possessing Positive and Negative Reactions towards One Attitude Object ,"Social and Personality Psychology Compass.
Leigh Novak, Joseph Priester, Deborah MacInnis, Choong Park
() "Brand Forgiveness: How Close Brand Relationships Influence Forgiveness ,"Consumer-Brand Relationships: Theory and PracticeRoutledge/Taylor & Francis Group, 10, 186-205.
Joseph Priester, Richard Petty
() "The pot-holed path to happiness, possibly paved with money: A research dialogue ,"Journal of Consumer Psychology21, 139-141.
Richard Petty, Joseph Priester, Pablo Brinol
() "Mass Media Attitude Change: Implications of the elaboration likelihood model of persuasion ,"Media Effects: Advances in Theory and ResearchErlbaum, 155-198.
() "Sex, drugs, and attitudinal ambivalence: How feelings of evaluative tension influence alcohol use and safe sex behaviors ,"Mass Media and Drug PreventionErlbaum, 145-162.
Joseph Priester, Monique Fleming
() "Artifact of meaningful theoretical constructs?: Examining evidence for nonbelief- and belief-based attitude change processes ,"Journal of Consumer Psychology6, 67-76.
Curtis Haugtvedt, Joseph Priester
() "Conceptual and methodological issues in advertising effectiveness: An attitude strength perspective ,"Measuring Advertising EffectivenessErlbaum, 79-93.