Joseph Nunes

Holder of the Joseph A. DeBell Endowed Professorship in Business Administration, and Professor of Marketing
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PhD, MBA, University of Chicago; BS, Northwestern University

Joseph Nunes is an expert on loyalty programs, status and luxury goods, pricing, and consumer and managerial decision-making. He has published numerous papers in top marketing journals including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Marketing, and Harvard Business Review. He serves on the editorial boards of the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology and Marketing Science. In 2006, he received Marshall's Dean's Award for Excellence in Research. Professor Nunes has consulted for a variety of companies including Southwest Airlines, Kampgrounds of America, Nestlè, and Abbott Laboratories.
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Joseph Nunes, Andrea Ordanini, Gaia Giambastiani () "The Concept of Authenticity: What it Means to Consumers ,"  Journal of Marketing  85, 1-20.
Paola Cillo, Joseph Nunes, Emanuela Prandelli () "Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-End Fashion ,"  Emerald Publishing Limited  Aesthetics and Style in Strategy, 171-197.
Francesca Valsesia, Joseph Nunes, Andrea Ordanini () "I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma ,"  Organizational Behavior and Human Decision Processes  165, 76-89.
Francesca Valsesia, Davide Proserpio, Joseph Nunes () "The Positive Effect of Not Following Others: How Influencers on Social Media Convey Autonomy and Signal Influence ,"  Journal of Marketing Research  57, 1152-1168.
Andrea Ordanini, Joseph Nunes, Anastasia Nanni () "The Featuring Phenomenon in Music: How Combining Artists from Different Genres Increases a Song’s Popularity ,"  Marketing Letters  29, 485–499.
Valsesia Francesca, Kristin Diehl, Joseph Nunes () "Based On a True Story: Making People Believe the Unbelievable ,"  Journal of Experimental Social Psychology  71, 105-110.
Joseph Nunes, Andrea Ordanini () "From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart ,"  International Journal of Research in Marketing  33, 297-313.
Francesca Valsesia, Joseph Nunes, Andrea Ordanini () "What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking) ,"  Journal of Consumer Research  42, 897-914.
Joseph Nunes, Andrea Ordanini, Francesca Valsesia () "The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success ,"  Journal of Consumer Psychology  25, 187-199.
Joseph Nunes, Andrea Ordanini () "I Like the Way it Sounds: The Influence of Instrumentation on a Pop Song's Place in the Charts ,"  Musicae Scientiae  18, 1-18.
Joseph Nunes () "Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis ,"  Journal of Marketing Research  51, 563-577.
Aarti Ivanic, Jennifer Overbeck, Joseph Nunes () "Status, race, and money: The impact of racial hierarchy on willingness to pay ,"  Psychological Science.
Joseph Nunes, Xavier Dreze, Young Jee Han () "Conspicuous Consumption in a Recession: Toning it Down or Turning it Up? ,"  Journal of Consumer Psychology  21, 199-205.
Young Jee Han, Joseph Nunes, Xavier Dreze () "Signaling Status with Luxury Goods: The Role of Brand Prominence ,"  Journal of Marketing  74, 15-30.
Joseph Nunes, Xavier Dreze () "Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior ,"  Journal of Marketing Research  48, 268-281.
Eric Yorkston, Joseph Nunes, Sashi Matta () "The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions ,"  Journal of Marketing  74, 80-93.
Xavier Dreze, Joseph Nunes () "Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perception of Status ,"  Journal of Consumer Research  35, 890-905.
Gavan Fitzsimons, Joseph Nunes, Patti Williams () "License to Sin: The Liberating Role of Reporting Expectations ,"  Journal of Consumer Research  34, 22-31.
Narasimhan Chakravarthi, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Rick Staelin, George Wu, John Z. Zhang () "Incorporating Behavioral Anomalies in Strategic Models ,"  Marketing Letters  16, 361-373.
Joseph Nunes, Xavier Dreze () "The Endowed Progress Effect: How Artificial Advancement Increases Effort ,"  Journal of Consumer Research  32, 504-512.
Sharad Borle, Peter Boatwright, Joseph Kadane, Joseph Nunes, Galit Shmueli () "Effect of Product Assortment Changes on Customer Retentio ,"  Marketing Science  24, 616-622.
France Leclerc, Christopher Hsee, Joseph Nunes () "Narrow Focusing: Why Relative Position of a Good in its Category Matters More than It Should ,"  Marketing Science  24, 194-205.
Joseph Nunes, Peter Boatwright () "Incidental Prices and their Effect on Willingness to Pay ,"  Journal of Marketing Research  41, 457-466.
Joseph Nunes, Christopher Hsee, Elke Weber () "Why are People so Prone to Steal Software: The Effects of Products' Cost Structure on Consumer Payment and Purchase Intention ,"  Journal of Public Policy & Marketing  23, 43-53.
Xavier Dreze, Joseph Nunes () "Using Combined-Currency Prices to Lower Consumers' Perceived Cost ,"  Journal of Marketing Research  41, 59-72.
Joseph Nunes, Choong Park () "Incommensurate Resources: Not Just More of the Same ,"  Journal of Marketing Research, 26-38.
Peter Boatwright, Joseph Nunes () "Reducing Assortment: An Attribute-Based Approach ,"  Journal of Marketing  65, 50-63.
Joseph Nunes () "A Cognitive Model of People's Usage Estimations ,"  Journal of Marketing Research  37, 397-409.