Hovig Tchalian

Assistant Professor of Clinical Entrepreneurship
Room / Office


Hovig studies how the social conversation around new technologies impacts processes of market emergence. His research focuses on nascent and specialty contexts, where the socio-cultural meaning of markets is especially prominent.

In particular, Hovig studies the strategic categorization efforts of auto manufacturers launching into the problematic Electric Vehicle (EV) category. He also has a few ongoing studies on the impact of digital technologies on exchange in upscale handicrafts such as specialty coffee and craft whisky.

Hovig has also developed computational methods for studying large-scale emergence, including a well-cited paper with co-authors on using topic modeling to render theory.
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H. Tchalian, M. Voronov () "Generous Spirits: Sacred Economies, Category Consecration and the Upscaling of Canadian Whisky ,"  Academy of Management Journal (targeted).
Hovig Tchalian () "Crafting Authenticity: A Conceptual Framework for Craft-Based Authenticity in the Digital Age ,"  Academy of Management Review (targeted).
H. Tchalian, V. Glaser, T. Hannigan, M. Lounsbury () "Institutional Attention: Cultural Entrepreneurship and the Dynamics of Category Construction ,"  Administrative Science Quarterly (Targeted).
H. Tchalian, A. Alsudais, W. Ocasio () "Rewriting the Unwritten Rules: The Rise of Corporate Governance and the Logic of Shareholder Value as Micro-Institutional Process ,"  Administrative Science Quarterly (targeted).
H. Tchalian, V. Glaser, M.T. Kennedy () "The Strategic Uses of Ambiguity: Extended Nascency, Category Uncertainty, and the Modern Rebirth of the Electric Vehicle, 1990-2014 ,"  Strategic Management Journal (target).
Hovig Tchalian () "Microfoundations and Recursive Analysis: A Mixed-Methods Framework for Language- Based Research, Computational Methods, and Theory Development ,"  Research in the Sociology of Organizations: Microfoundations of Institutions  65, 107-125.
T. Hannigan, R.F.J. Haans, K. Vakili, H. Tchalian, V. Glaser, M. Wang, S. Kaplan, P.D. Jennings () "Topic Modeling in Management Research: Rendering New Theory from Textual Data ,"  Academy of Management Annals  13, 586-632.
H. Tchalian, A. Alsudais () "A New Application of Blockmodeling: Socio-Discursive Analysis of Semantic Networks ,"  Proceedings of the Pacific Conference on Statistical Computing and Data Mining.
A. Alsudais, Hovig Tchalian () "A Corpus Periodization Framework to Periodize a Temporally Ordered Text Corpus ,"  Proceedings of the 22nd Americas Conference on Information Systems.