Debbie MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. She is a Fellow of the American Marketing Association, Association for Consumer Research, and the Society of Consumer Psychology. She is an expert on consumer behavior and branding. She is the recipient of the Alpha Kappa Psi, Converse, Maynard, and Lifetime Achievement awards for contributions to the theory and practice of marketing and consumer research. She is the former Vice Dean of Research and Strategy and Vice Dean of Marshall’s Undergraduate Programs and former co-editor of the Journal of Consumer Research.
Yuting Lin, Deborah MacInnis, Andreas Eisingerich
() "Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong ,"Journal of Marketing.
Deborah MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald Lehmann, John Lynch, Connie Pechmann
() "Creating Boundary-Breaking Marketing-Relevant Consumer Research ,"Journal of Marketing84, 1-23.
Gerard Tellis, Deborah MacInnis, Seshadri Tirunillai, Wayne Zhang
() "What Drives Virality (Sharing) of Online Digital Content?: The Critical Role of Information, Emotion, and Brand Prominence ,"Journal of Marketing83, 1-20.
Deborah MacInnis, Carlos Torelli, Choong Park
() "Creating Cultural Meaning in Products and Brands: A Psychological Perspective ,"Journal of Consumer Psychology29, 555-562.
Annie Cui, Michael Walsh, Deborah MacInnis
() "How to Successfully Introduce Logo Designs ,"Journal of Brand Management26, 365-375.
Deborah MacInnis
() "Autobiograpical Reflections ,"Journal of Historical Research in Marketing: Special Issue on Eminent Scholars in Marketing11, 117-139.
Choong Park, Deborah MacInnis
() "Brand Relationships Emotions and the Self ,"Journal of the Association for Consumer Research3.
Lucy Gill-Simmen, Deborah MacInnis, Andreas Eisingerich, Choong Park
() "Brand-Self Connections and Brand Prominence as Drivers of Employee Brand Attachment ,"Academy of Marketing Science Review8, 128-146.
Andreas Eisingerich, Deborah MacInnis, Choong Park
() "How Can Marketers Foster Brand Attachment ,"Mapping Out Marketing: Navigation Lessons from the Ivory Trenches.
Choong Park, Deborah MacInnis
() "Introduction to the Special Issue: Brands, Relationships and the Self ,"Journal of the Association for Consumer Research3, 123-129.
Craig Thompson, Deborah MacInnis, Eric Arnould
() "Linking CCT and Consumer Research: Consumers’ Mobilization of Co-Created Resources ,"Consumer Culture Theory.
Deborah MacInnis
() "Our Collective Journey: Musings on The Discipline of Consumer Research ,"NA - Advances in Consumer Research 45.
Choong Park, Deborah MacInnis, Andreas Eisingerich
() "Brand Architecture Design and Brand Naming Decision ,"Routledge Companion to Brand Management.
Deborah MacInnis, Choong Park
() "Brand Meaning Management ,"Review of Marketing Research12, 2015.
Deborah MacInnis, Choong Park
() "New Perspectives and Future Research Issues on Brand Meaning Management ,"Emerald Insight; Review of Marketing Research; Series Editor Naresh Malholtra.
Martin Reimann, Deborah MacInnis, Gergana Nenkov, Maureen Morrin
() "The Role of Hope in Financial Decision Making ,"Journal of Experimental Psychology: Applied, forthcoming.
Deborah MacInnis
() "Brands as Intentional Agents ,"Journal of Consumer Psychology22.
Leigh Novak, Joseph Priester, Deborah MacInnis, Choong Park
() "Brand Forgiveness: How Close Brand Relationships Influence Forgiveness ,"Consumer-Brand Relationships: Theory and PracticeRoutledge/Taylor & Francis Group, 10, 186-205.
Leigh Anne Novak Donovan, C. Whan Park, Joseph Priester, Deborah MacInnis
() "Brand Forgiveness: How Close Brand Relationships Influence Forgiveness ,"Consumer-Brand Relationships: Theory and Applications, 184-203.
Deborah MacInnis
() "The Role of Mixed Emotions in Financial Decision Making ,"Proceedings of the Society for Consumer Psychology.
Deborah MacInnis, Gergana Nenkov, Maureen Morrin, Martin Reimann, Antoine Bechara
() "Hope and Hopefulness: Differentiating Impact on Consumer Risk Taking ,"Journal of Consumer Psychology.
Deborah MacInnis
() "Commentary on the Scholarly Career Contributions of Naresh Malholtra ,"Legends in Marketing: Naresh Malhotra.
Gergana Nenkov, Deborah MacInnis, Maureen Morrin, Martin Reimann
() "Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer FInancial Risk Taking: A Functional Magnetic Resonance Imaging Study ,"Advances in Consumer Research.
Choong Park, Deborah MacInnis, Joseph Priester
() "Brand Attachment: Construct, Consequences and Causes ,"Foundations and Trends in Marketing1, 190-230.
Deborah MacInnis, Zhong Wan
() "Misperception and Confusion as Unintended Consequences of Warning Labels ,"Marketing and Public Policy Conference.
C. Park, Joseph Priester, Deborah MacInnis, Zhong Wan
() "The Connection-Prominence Attachment Model (CPAM) ,"Handbook of Brand RelationshipsM. E. Sharpe, 17, 327-341.
Choong Park, Deborah MacInnis
() "What's in and what's out: Questions over the boundaries of the attitude construct ,"Journal of Consumer Research33, 16-18.
Deborah MacInnis, Vanessa Patrick, C. Park
() "Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior ,"Review of Marketing Research2, 43-80.
Deborah MacInnis, Amber Rao, Allen Weiss
() "Repetition Effects in the Real World: Assessing When and Why Increased Media Weight Helps Aggregate Sales ,"Marketing Science Institute Working Paper Series.
Deborah MacInnis, Bernard Jaworski
() "Enhancing the Managerial Relevance of Information Processing Theory in an Advertising Context ,"Marketing Science Institute Working Paper Series, 90-104.
Deborah MacInnis, Bernard Jaworski
() "Toward an Integrative Theory of Information Processing from Advertising ,"Marketing Science Institute Working Paper SeriesReport # 90-100.
Deborah MacInnis, Bernard Jaworski
() "Two-Routes to Persuasion Models in Advertising: Review, Critique and Research Directions ,"Review of Marketing, 1-25.
