Dajah Pickering

Class of
Business Administration & Psychology

What are your areas of interest at USC and Marshall?
Marketing + Advertising, Entrepreneurship, Psychology

What made you choose to attend USC Marshall?
I ultimately decided to attend USC Marshall because of the competitiveness and myriad of opportunities for students with entrepreneurial mindsets. I knew at USC, I would be challenged, get to network with the best of the best, explore the opportunities within the Entrepreneurial Studies program, and leverage the Trojan Family.

What advice do you wish you had known while applying to college?
Never be afraid to ask questions about any and everything! There is a lot of anxiety and uncertainty that goes in to the application process, but I found that people like current students, staff, and alumni were very willing to give me information, motivation, and help if I simply reached out and asked.

What are your USC activities/general hobbies?
Black Student Association
Alpha Lambda Delta Honor Society
Marshall Student Ambassadors
Marshall Case Competition Team
Marshall Pathways Program

Why do you love Los Angeles?
I love Los Angeles because everything is essentially at your fingertips. Whether I want to go to the beach, spend a day downtown, or simply find a new food truck, there is always something to do and somewhere to go. Although I have lived here my whole life , I am constantly finding hidden gems in the city.

What global experiences have you taken part in at USC? Please list all Marshall International Trips you have attended, include program name(s) and location(s)
None yet!

What internship/employment opportunities have you taken advantage of at Marshall?
For the past two years, I have worked for USC Marshall's Office of Diversity, Equity, and Inclusion. In my role, I get the opportunity to embolden my passion for DEI and advocacy through campus programming and marketing.

What is your favorite USC Marshall Class and why?
My favorite USC Marshall Class has been MKT 404: Happiness and Wellbeing in the Marketplace. This marketing class looks at brands, promotional strategies, and industries related to the booming "wellbeing" industry. I loved how in addition to learning about the responsibility of marketers, we touched on topics like how to be happy, love languages, gratitude, and more.

Dajah Pickering

Dajah Pickering

Class of:
Business Administration & Psychology