Arianna Uhalde is a consumer psychologist specializing in consumer-brand relationships and consumer wellbeing. She teaches several classes at Marshall, including Consumer Behavior, Advertising & Promotion Management, and a new class she developed called Happiness & Wellbeing in the Marketplace. Since 2019, Arianna has been working closely with USC Athletics, developing projects and programming related to wellbeing, culture, and performance. She has also advised various companies - including Los Angeles Football Club (LAFC), MORE Labs, and The Honest Company - on market research strategies and consumer insights.