Anthony Dukes

Department Chair and Professor of Marketing, Robert E. Brooker Chair in Marketing
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PhD, University of Pittsburgh; MS, West Virginia University; BS, Virginia Tech

Anthony Dukes studies marketing intermediaries - the businesses that connect marketers to their customers - such as retailers, e-commerce platforms, and commercial content sites. Professor Dukes’ research appears regularly in leading academic journals such as Journal of Marketing Research, Management Science, and Marketing Science. He teaches graduate classes in pricing and in marketing analytics. He is Co-Director (with Danny Sokol) of the Initiative on Digital Competition and senior editor at the journal Marketing Science.

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Anthony Dukes, Qihong Liu, Jie Shuai () "Skippable Ads: Interactive Advertising on Digital Media Platforms ,"  Marketing Science.
Zibin Xu, Anthony Dukes () "Personalization, Customer Data Aggregation, and The Role of List Price ,"  Management Science.
Yanhao "Max" Wei, Anthony Dukes () "Cryptocurrency Adoption and Speculative Price Bubbles ,"  Marketing Science  40, 241-260.
Zibin Xu, Anthony Dukes () "Product Line Design with Superior Information on Consumers’ Preferences: Implications of Data Aggregation ,"  Marketing Science  38, 669-689.
Anthony Dukes, Yi Zhu () "Why Is Customer Service So Bad? Because It's Profitable ,"  Harvard Business Review (
Yi Zhu, Anthony Dukes () "Prominent Attributes under Limited Attention ,"  Marketing Science  36.
Anthony Dukes, Yi Zhu () "When It’s Smart to Copy Your Competitor’s Brand Promise ,"  Harvard Business Review (
Anthony Dukes, Esther Gal-Or, Tansev Geylani () "Bilateral Information Sharing and Pricing Incentives in a Retail Channel ,"  Information Exchange in Supply Chain Management  Springer, 16.
Lin Liu, Anthony Dukes () "Consumer Search with Limited Product Evaluation ,"  Journal of Economics and Management Strategy  25, 32-55.
Anthony Dukes, Lin Liu () "Online Shopping Intermediaries: The Strategic Design of Search Environment ,"  Management Science  64, 1064-1077.
Anthony Dukes, Tansev Geylani () "Dominant Retailers and their Impact on Marketing Channels ,"  Handbook on the Economics of Retail and Distribution, 6.
Ohjin Kwon, Anthony Dukes, Sivaramakrishnan Siddarth, Jorge Silva-Risso () "The Informational Role of Product Trade-Ins for Pricing Durable Goods ,"  Journal of Industrial Economics  LXII, 736-762.
Shijie Lu, Yi Zhu, Anthony Dukes () "Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers ,"  Marketing Science  34, 897-905.
Anthony Dukes () "Economics of Advertising: The Role of Commercial Media ,"  International Handbook on the Economics of Media  Edward Elgar, 5.
Yi Zhu, Anthony Dukes () "The Selective Reporting of Factual Content by Commercial Media ,"  Journal of Marketing Research  LII, 56-76.
Anthony Dukes, Tansev Geylani, Yunchuan Liu () "Incentives for Quality Reduction by Dominant Retailer ,"  Marketing Letters.
Lin Liu, Anthony Dukes () "Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs ,"  Management Science  59, 1871-1886.
Anthony Dukes, Esther Gal-Or, Tansev Geylani () "Who Benefits from Bilateral Information Exchange in a Retail Channel? ,"  Economics Letters.
Ting Zhu, Vishal Singh, Anthony Dukes () "Local Competition, Entry and Agglomoration ,"  Quantitative Marketing and Economics  9.
Ryan Luchs, Tansev Geylani, Anthony Dukes, Kannan Srinivasan () "The End of the Robinson-Patman Act? Evidence from Legal Case Data ,"  Management Science  56, 2123 - 2133.
Anthony Dukes, Yunchuan Liu () "In-Store Media and Distribution Channel Coordination ,"  Marketing Science  29, 94 - 107.
Anthony Dukes, Rajeev Tyagi () "Pricing in vitro fertilization Procedures ,"  Health Economics  18, 1461-1480.
Anthony Dukes () "Advertising and Competition ,"  Issues in Competition Law and Policy  American Bar Association.
Anthony Dukes, Tansev Geylani, Kannan Srinivasan () "Strategic Assortment Reduction by a Dominant Retailer ,"  Marketing Science  26, 164-178.
Esther Gal-Or, Tansev Geylani, Anthony Dukes () "Information Sharing in a Channel with Partially Informed Retailers ,"  Marketing Science  27, 642-658.
Esther Gal-Or, Modechai Gal-Or, Anthony Dukes () "Optimal Information Revelation in Procurement Schemes ,"  RAND Journal of Economics  38, 400-418.
Tansev Geylani, Anthony Dukes, Kannan Srinivasan () "Strategic Manufacturer Response to a Dominant Retailer ,"  Marketing Science  26, 164-178.
Anthony Dukes () "Media Concentration and Consumer Product Prices ,"  Economic Inquiry  44, 128-141.
Esther Gal-Or, Anthony Dukes () "On the Profitability of Media Mergers ,"  Journal of Business  79, 489-525.
Anthony Dukes, Esther Gal-Or, Kannan Srinivasan () "Channel Bargaining with Retailer Asymmetry ,"  Journal of Marketing Research  47, 84-97.
Anthony Dukes () "The Advertising Market in a Product Oligopoly ,"  Journal of Industrial Economics  52, 327-348.
Esther Gal-Or, Anthony Dukes () "Minimum Differentiation in Commercial Media Markets ,"  Journal of Economics and Management Strategy  12, 291-325.
Anthony Dukes, Esther Gal-Or () "Negotiations and Exclusivity Contracts for Advertising ,"  Marketing Science  22, 222-245.