Abby Fifer Mandell

Senior Lecturer in Entrepreneurship
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BA, University of Virginia; MA, American Jewish University

As senior lecturer in entrepreneurship and founding executive director of the Brittingham Social Enterprise Lab, Abby has guided hundreds of start-up teams to apply user-centered design to challenges faced by individuals and families worldwide. Community foci include older adults, farmworkers in California’s Central Valley, and adults diagnosed with Type 2 Diabetes. Abby trains mission-based organizations on fundamentals of user-centered design and in 2018, won the Academy of Management Innovation in Entrepreneurship Pedagogy Award.
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