As senior lecturer in entrepreneurship and founding executive director of the Brittingham Social Enterprise Lab, Abby has guided hundreds of start-up teams to apply user-centered design to challenges faced by individuals and families worldwide. Community foci include older adults, farmworkers in California’s Central Valley, and adults diagnosed with Type 2 Diabetes. Abby trains mission-based organizations on fundamentals of user-centered design and in 2018, won the Academy of Management Innovation in Entrepreneurship Pedagogy Award.