Research@USCMarshall

New USC Marshall research creates a mathematical method for choosing who gets treated when resources and data are scarce—and proves it performs better than standard practice 

While the internet facilitates the growth of alternative business platforms, offering new opportunities to previously untapped populations, it also behaves in traditional market patterns. As always, those who start with more potentially benefit most, new research shows

In his new book, John Matsusaka makes a case for more power to the people

when Richard Sloan discovered the “Accrual Anomaly” nearly 25 years ago, he transformed business practice for investors and investment managers. He didn't stop there.

Associate Professor of Management and Organization Nate Fast is at the forefront of a new field of business research: The psychology of technology.

For Professor of Finance and Business Economics Tom Chang, adding data to the discussion is the point.

Big data and machine learning may be buzzwords in popular culture, but Yingying Fan has been contributing key insights into data analytics for more than a decade.

Christina Lubinski, Professor of Clinical Entrepreneurship, Speaks on "Entrepreneurship Meets Nationalism: A Historical Exploration” at the Faculty Research Fair 2020

Professor of Marketing and Chair, Anthony Dukes presents a talk: “When the Marketer Knows More About the Consumer than the Consumer."

New research shows how to rethink crowdsourcing for innovation… and the fundamental way organizations work