Research Fellows

PhD, University of California, Los Angeles; BA, University of Texas at Austin
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Valerie Folkes studies consumers' responses to negative information and attributions for service and product performance. Her research has been widely published, including in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She serves on the editorial review board of the Journal of Consumer Research, the Journal of Consumer Psychology and Journal of Marketing. She is an Associate Editor for the Journal of Consumer Research and was an Area Editor for the Journal of Consumer Psychology. Professor Folkes served as president of the Association for Consumer Research in 2001, and is a Fellow of the Consumer Psychology Division of the American Psychological Association

PhD, University of Pittsburgh; BA, Smith College

Debbie MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. She is a Fellow of the American Marketing Association, Association for Consumer Research, and the Society of Consumer Psychology. She is an expert on consumer behavior and branding. She is the recipient of the Alpha Kappa Psi, Converse, Maynard, and Lifetime Achievement awards for contributions to the theory and practice of marketing and consumer research. She is the former Vice Dean of Research and Strategy and Vice Dean of Marshall’s Undergraduate Programs and former co-editor of the Journal of Consumer Research.

PhD, MBA, University of Chicago; BS, Northwestern University

Joseph Nunes is an expert on loyalty programs, status and luxury goods, pricing, and consumer and managerial decision-making. He has published numerous papers in top marketing journals including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Marketing, and Harvard Business Review. He serves on the editorial boards of the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology and Marketing Science. In 2006, he received Marshall's Dean's Award for Excellence in Research. Professor Nunes has consulted for a variety of companies including Southwest Airlines, Kampgrounds of America, Nestlè, and Abbott Laboratories.

PhD, MA, The Ohio State University; BA, University of Iowa

Joe Priester is an expert in the field of Consumer Psychology in which he explores the psychological processes underlying consumer behavior. His research focuses on how evaluative judgments guide thoughts, feelings, and behavior. He has written and edited academic books, as well as having published chapters and papers. His research has appeared in Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, and Psychological Science. He is the co-editor of the ``Research Dialogue'' section of Journal of Consumer Psychology.

PhD, University of Maryland

Lan Luo’s primary research interests relate to applications of artificial intelligence in marketing. She publishes and serves on the editorial review board of premier marketing journals such as Journal of Marketing Research and Marketing Science, among others. Professor Luo is the recipient of several prestigious research awards, including the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the Paul E. Green Award finalist (twice). At USC Marshall, she has been granted the Dean’s Research Excellence Award and Golden Apple Award for her teaching excellence. Professor Luo also consulted for commercial litigation involving product defects and counterfeits.