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Lloyd Greif Center for Entrepreneurial Studies

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Whether you’re launching a new venture, joining an emerging business, or advancing in a Fortune 500 company, you’ve come to the right place. At the Lloyd Greif Center for Entrepreneurial Studies, you learn a mindset that will set you apart and better position you to make a positive difference in the world.

Events & Opportunities


Student News

Monica Dean

Welcome Our New Managing Director

Welcome Monica Dean, who will oversee the Greif Center’s student programs, connecting them to each other and those throughout LA. Monica brings award-winning know-how from prior appointments at Smith College and Baruch College, CUNY – and has also worked for the Initiative for a Competitive Inner City and Booz, Allen & Hamilton.



Maryam Garg, Marcia Israel, & MODMASKS

Early in the pandemic, Maryam Garg MSEI ’21 launched premium facemask company MODMASK . She also earned our Marcia Israel Outstanding Student Award – honoring those who exemplify the entrepreneurial mindset, as seen through their coursework, passion for entrepreneurship, and work as a founder. Congratulations, Maryam!


“Receiving the Marcia Israel award has been the greatest honor I’ve received in my academic life. I couldn’t have achieved academic excellence without the support of my family as well as the talent, experiences and resources of the faculty at the Greif Center.” – Maryam Garg, MSEI ’21

Venture Seed Competition

New Venture Seed Competition

Do you have a great business concept or a venture ready to launch? Enter the New Venture Seed Competition. We award seed funding to high potential startups with at least one USC-affiliated founder. The annual competition progresses in multiple stages, with information sessions starting soon.

Learn More

Coming Soon

Greif Center “Startup Survival” webinars

“Found Well” program applications open

and more …